After their first couple of meetings, our clients were worried about their roadshow. When we watched them go through it, it was clear that they were right to be. The story they were telling was not clear. They were more interested in talking about how clever they had been in building up their business in the past than in explaining why it was going to make money in the future. They did not look like a team.

We helped them to simplify the story, to explain future growth and to reduce their reliance on complex PowerPoint slides. We built on the individual styles of each, creating a sense of team. We also worked on techniques that helped them keep the energy in their presentation, making it as lively when they told the story for the 10th time as the first time.

The team quickly felt more confident. The story was still their story, but it was dynamic and forward looking. It felt better at their next meeting. They went on to raise the money they were looking for.