The core story is the story that helps people quickly and efficiently understand what you're about, and creates a context for talking about specific aspects of the business. It is the key driver of the perception of value. We create it by meeting and interviewing key people to enable us
to build an overall and balanced picture, illustrated and evidenced by
what you do. Then we write the story, and coach to ensure it is compelling and logical when told.

The story becomes a management tool and the foundation for all communications. It creates a shared way of telling the story. As a result,
an intelligent view can be taken of you by an outsider who can easily understand your philosophy and aims.